Michael Caudera has, thanks to his many years as a manager and consultant of well-known companies in the fields of media, entertainment and celebrities, and know-how in the areas of Brand Marketing, Licensing & Merchandising.
Michael Caudera has, thanks to his many years as a manager and consultant of well-known companies in the fields of media, entertainment and celebrities, and know-how in the areas of Brand Marketing, Licensing & Merchandising. Michael Caudera is managing partner of TM1 trademark one AG, which he founded in 2006. The international company is focused on company and brand consultancy in the fields of sports, celebrities and lifestyle.
In parallel, in 2011 Michael Caudera founded FOOD LICENCE PARTNER Ltd. with renowned partners, a licensing agency focused on the food and beverage market.
Before founding TM1 trademark one AG, Michael Caudera headed up the project team of EM.TV AG (today Constantin Medien AG) for FIFA World Cup Germany 2006™ European Licensing Program from 2002 to the end of 2006. Prior to the start of the project in 2002, Michael was already significantly involved in the acquisition of the exclusive European marketing merchandising rights for the 2006 FIFA World Cup via EM.TV.
Prior to this, Michael Caudera had, as an independent consultant, taken over exclusive marketing rights for athletes such as Boris Becker and Andrij Shevchenko and actor Ralf Moeller and was managing director at DSF Sport Marketing Ltd. for two years.
From 1989 to 1998 Michael was managing director at EM Entertainment Merchandising, Film and Television Ltd. He responsibilities included the marketing of all of the company’s sports and entertainment rights, which included among others, Turner Entertainment, Nintendo, Kodansha, Sesame Street, TOEI and the World Wrestling Federation (WWF), now World Wrestling Entertainment (WWE).
Michael’s professional career began in 1988 when he managed, as part of the former Kirch Group belonging to MM Merchandising Munich Ltd., the entertainment production of "Walt Disney's World on Ice" in association with Ringling Bros. and Barnum & Bailey.
In 2006, Michael Caudera founded and remains, to this day, managing partner of TM1 trademark one AG. The international company is focused on company and brand consultancy in the fields of sports, celebrities and lifestyle.
The TM1 trademark one develops and implements marketing concepts for companies and brands beyond their traditional business, to establish, with the help of licensing and media collaborations, new markets and revenue potential. The main focus is on the process of "Brand / Line Extension", as a way to not only preserve the brand identity, but to develop and strengthen additional activities in line with the core business.
Companies in the field of sports include: the U.S. sports-entertainment brand UFC (Ultimate Fighting Championship) and PokerStars, the world's largest online poker room. In the field of celebrities, TM1 trademark one markets amongst others, Ingo Lenssen, Germany's most famous TV lawyer (known among other things for his show "Lenssen & Partner"), the actor Ralf Moeller (known amongst other things for "Universal Soldiers", "Gladiator"), the ex-intelligence agent turned communication coach Leo Martin and the German poker world champion Pius Heinz. The field of lifestyle includes, for example, marketing rights for companies such as the German shoe manufacturer BIRKENSTOCK..
While TM1 trademark one focuses on company and brand consultancy in the fields of sports, celebrities and lifestyle, in 2011, Michael Caudera, together with renowned partners from the FOOD LICENCE PARTNER Ltd, founded a licensing agency for the food and beverage market. Their client portfolio includes among others, U.S. Weber-Stephen Products LLC, the world's leading manufacturer of charcoal, gas and electric grills and grilling accessories.
For more information about FOOD LICENCE PARTNER, please visit the company's website at www.foodlicencepartner.de 